James Cash Penney, an American businessman and founder of the J.C. Penney department store chain, revolutionized retail with his commitment to quality, value, and customer service. His innovative business practices and dedication to ethical leadership earned him widespread acclaim and established J.C. Penney as a household name across America.

"No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power."


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"It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration."



"Men are not great or small because of their material possessions. They are great or small because of what they are."



"The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds."



"Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership."



"Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust."



"The art of effective listening is essential to clear communication, and clear communication is necessary to management success."



"Salesmanship, too, is an art; the perfection of its technique requires study and practice."



"The keystone of successful business is cooperation. Friction retards progress."



"The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization."


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"The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman."



"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."

