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"It is always the start that requires the greatest effort."
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"Effort will always triumph over unapplied potential."

"The merit of all things lies in their difficulty."

"Everything is hard before it is easy."

"It's not going to be easy, but it's kind of like ripping off a band-aid. Painful for a minute, but it has to be done."

"If someone tells you that you can achieve your dreams with little to no work, they are lying to you."

"Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses."

"Prejudices are so to speak the mechanical instincts of men: through their prejudices they do without any effort many things they would find too difficult to think through to the point of resolving to do them."
Explore more quotes by James Cash Penney

"The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman."

"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
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