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"As a rule, we find what we look for; we achieve what we get ready for."
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"As a reader you recognise that feeling when you're lost in a book? You know the one - when whatever's going on around you seems less real than what you're reading and all you want to do is keep going deeper into the story whether it's about being halfway up a mountain in Brazil in 1823 of in love with a man you aren't sure you can trust or fighting a war in the last human outpost, somewhere beyond the moon. Well, if you're writing that book it's real for you too."

"We encounter great souls by reading great books."

"There is no other enjoyment like reading."

"What's the use trying to read Shakespeare, especially in one of those little paper editions whose pages get ruffled, or stuck together with sea-water?"

"A learned man is a sedentary, concentrated solitary enthusiast, who searches through books to discover some particular grain of truth upon which he has set his heart. If the passion for reading conquers him, his gains dwindle and vanish between his fingers. A reader, on the other hand, must check the desire for learning at the outset; if knowledge sticks to him well and good, but to go in pursuit of it, to read on a system, to become a specialist or an authority, is very apt to kill what suits us to consider the more humane passion for pure and disinterested reading."

"I think that every reader on earth has a list of cherished books as unique as their fingerprints....I think that, as you age, you tend to gravitate towards the classics, but those aren't the books that give you the same sort of hope for the world that a cherished book does."
Explore more quotes by James Cash Penney

"Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust."

"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."

"The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman."

"I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps."
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