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"Salesmanship, too, is an art; the perfection of its technique requires study and practice."
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"The aim of all commentary on art now should be to make works of art - and, by analogy, our own experience - more, rather than less, real to us. The function of criticism should be to show how it is what it is, even that it is what it is, rather than to show what it means."
"Create with the heart, build with the mind."
"And since geometry is the right foundation of all painting, I have decided to teach its rudiments and principles to all youngsters eager for art."
"Music communicates with the soul."
"Romantic art deals with the exception and with the individual. Good people, belonging as they do to the normal, and so, commonplace type, are artistically uninteresting."
Explore more quotes by James Cash Penney
"Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust."
"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
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