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"The Golden Rule finds no limit of application in business."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."

"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."

"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."

"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."

"Business should never be merely transactional -it should be transformational."

"Business succeed when friends and relatives pays their bills promptly."

"Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable."

"There can be economy only where there is efficiency."
Explore more quotes by James Cash Penney

"The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself."

"No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power."

"I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier."
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