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"The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman."
Will,
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"Do whatever you will, but first be such as are able to will."

"Whoever battles with monsters had better see that it does not turn him into a monster. And if you gaze long into an abyss, the abyss will gaze back into you."
Will,

"The ear disapproves but tolerates certain musical pieces; transfer them into the domain of our nose, and we will be forced to flee."
Will,

"Whoever feels predestined to see and not to believe will find all believers too noisy and pushy: he guards against them."
Will,

"Your will to success supersedes all other wills."

"Whoever fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you."
Will,
Explore more quotes by James Cash Penney

"The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself."

"The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds."

"No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't."

"No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power."

"I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier."
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