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"The well-satisfied customer will bring the repeat sale that counts."
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"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

"If they don't want to pay for it, they can stop drinking it."

"Courteous treatment will make a customer a walking advertisement."

"If I traveled to the end of the rainbow as Dame Fortune did intend, Murphy would be there to tell me the pot's at the other end."

"By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products."

"That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers."

"As far as the customer is concerned, the interface is the product."

"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."
Explore more quotes by James Cash Penney

"Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust."

"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
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