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"The well-satisfied customer will bring the repeat sale that counts."
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"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."

"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."

"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."

"As far as the customer is concerned, the interface is the product."

"Innovation comes from the producer - not from the customer."

"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."

"But paying is part of the game of life: it is the joy of buying that we crave."

"A loud noise at one end and no sense of responsibility at the other."

"What you can't buy is the loyalty that comes through our dedicated crewmembers."
Explore more quotes by James Cash Penney

"I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier."

"A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization."

"No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power."

"It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration."

"No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't."
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