"Computers themselves, and software yet to be developed, will revolutionize the way we learn."

"Innovation comes from saying no to 1,000 things."

"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."

"Everyone here has the sense that right now is one of those moments when we are influencing the future."

"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

"Innovation distinguishes between a leader and a follower."

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

"Your time is limited, so don't waste it living someone else's life."

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

"I want to put a ding in the universe."

"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."

"Sometimes life hits you in the head with a brick. Don't lose faith."

"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."

"Quality is more important than quantity. One home run is much better than two doubles."

"I think we're having fun. I think our customers really like our products. And we're always trying to do better."

"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."

"Design is not just what it looks like and feels like. Design is how it works."

"Creativity is just connecting things."

"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."

"The only way to do great work is to love what you do."

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."

"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

"It is piracy, not overt online music stores, which is our main competitor."

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose."

"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"

"Stay hungry, stay foolish."