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"Focusing is about saying No."
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"If you want to hit a bird on the wing you must have all your will in focus you must not be thinking about yourself and equally you must not be thinking about your neighbor: you must be living in your eye on that bird. Every achievement is a bird on the wing."

"To reach your target quicker, don't lose your time by looking back!"

"Prioritization provides a framework for focusing on creativity."

"In all well-organised brains, the predominating idea-and there always is one-is sure to be the last thought before sleeping, and the first upon waking in the morning. Andrea had scarcely opened his eyes when his predominating idea presented itself, and whispered in his ear that he had slept too long."

"All battles are not created equal; a few offer good rewards and are worthy of your attention but most are a waste of your time, energy and focus."
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"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."


"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."


"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."


"We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are."


"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."


"I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore."


"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."
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