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"But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business."
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"I'm in this business for too long to be halfhearted about anything."
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Personal Development
"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."
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Personal Development
"You want to build a big business? Start with your character."
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Personal Development
"If you can't fire your best friend or your brother, don't hire them."
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Personal Development
"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."
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Personal Development
"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"
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Personal Development
"If anyone rises to power, it's not only because he could, but also because the stars were aligned in his favor. Many with apparent means to take it failed simply because they weren't destined for the honor."
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Personal Development
"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
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Personal Development
"I figure anything over 13 weeks in this business is pretty good."
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Personal Development
"An intelligent organization is not about the "cleverness of one analytics team but the insightful nature of the entire business."
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"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
Business
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
Career
"Computers themselves, and software yet to be developed, will revolutionize the way we learn."
Technology
"Stay hungry, stay foolish."
Motivation
"Things don't have to change the world to be important."
Significance
"Let's go invent tomorrow instead of worrying about what happened yesterday."
Futurism
"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."
Trust
"Your time is limited, so don't waste it living someone else's life."
Life
"One more thing..."
Knowledge
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