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"But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business."
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"The profession of book writing makes horse racing seem like a solid, stable business."
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Personal Development
"Business is the salt of life."
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Personal Development
"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."
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Personal Development
"No secrecy, no business."
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Personal Development
"Only in our dreams are we free. The rest of the time we need wages."
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Personal Development
"The desire of gold is not for gold. It is for the means of freedom and benefit."
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Personal Development
"Being an entrepreneur is the greatest investment."
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Personal Development
"Make sure your business is creating a service experience so good that it demands loyalty."
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Personal Development
"It's none of their business that you have to learn how to write. Let them think you were born that way."
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Personal Development
"A business is an army; you are the general, and your subordinates are your troops. Victory is achieving your goals. Great victory is surpassing your goals."
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Personal Development
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
Business
"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."
Life
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Trust
"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."
Business
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Innovation
"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
Leadership
"Stay hungry, stay foolish."
Motivation
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
Experience
"No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new."
Death
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