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"The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone."
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"If there seems no answers then create and apply them."
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Personal Development
"We're taught by repetition but great innovators need to be great at doing the different."
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Personal Development
"Nothing is more important than a great idea that influenced thedevelopment of civilization."
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Personal Development
"Inside the human mind, an idea is a mental spark that occurs as a response to the challenge of a train of thought."
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Personal Development
"Every invention began as an imagination."
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Personal Development
"Our country is a place where hope can be born and great companies, organizations and non-profits can spring up from an idea birthed on the back of a coffee-shop napkin."
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Personal Development
"Tough is to innovate, else you are just competing with photocopy machines."
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Personal Development
"We have some good ideas here. But the only way to know if they're workable is to try to make them fail. If we fail to fail, then maybe we're on the right track."
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Personal Development
"If it is surely the means to the highest end we know, can any work be humble or disgusting? Will it not rather be elevating as a ladder, the means by which we are translated?"
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Personal Development
"Without doing anything physical you can use the hands of your mind to change the world."
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Personal Development
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"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
Business
"Focus is saying no to 1,000 good ideas."
Focus
"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life."
Purpose
"We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future."
Discipline
"Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh."
Education
"Don't be trapped by dogma - which is living with the results of other people's thinking."
Freedom
"It is piracy, not overt online music stores, which is our main competitor."
Business
"If you live each day as it was your last, someday you'll most certainly be right."
Mortality
"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."
Innovation
"Design is not just what it looks like and feels like. Design is how it works."
Creativity
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