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"Innovation comes from saying no to 1,000 things."
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"Convert everything around you into meaningful products."

"Observation is a critical activity in the innovation process to understand the context of an issue from a human perspective."

"I'm interested in things that change the world or that affect the future and wondrous, new technology where you see it, and you're like, 'Wow, how did that even happen? How is that possible?'"

"One of my relatives invented the sensory deprivation tank. Appropriately, most of my family has never seen or heard of him."

"The future belongs to those societies that treat new ideas as delicate, fragile and immensely valuable pathways to the future."

"Being innovative is more important than any specific innovation. Innovativeness is a way of thinking."

"If you want to give birth to any discoveries or inventions, you must start practicing solitude."

"Improvement is not enough, you also need innovation."

"Innovation is a man made change that we see with a sense of wonder."
Explore more quotes by Steve Jobs


"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"


"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."


"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."


"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."


"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."


"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design."


"Everyone here has the sense that right now is one of those moments when we are influencing the future."


"Computers themselves, and software yet to be developed, will revolutionize the way we learn."


"I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all."
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