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"If you live each day as it was your last, someday you'll most certainly be right."
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"Let us think of people as starting life with an experience they forget and ending it with one which they anticipate but cannot understand."

"In one way, I suppose, I have been "in denial" for some time, knowingly burning the candle at both ends and finding that it often gives a lovely light. But for precisely that reason, I can't see myself smiting my brow with shock or hear myself whining about how it's all so unfair: I have been taunting the Reaper into taking a free scythe in my direction and have now succumbed to something so predictable and banal that it bores even me."

"The moment one is born, the 'saw starts cutting'. People consider it as death only when the wood breaks in two pieces [during funeral]. But it was being cut from the very beginning."

"It doth not hurt", whispered a faint voice, "She will take you life and all you are and all you care'st for, and she will leave you with nothing but mist and fog. She'll take your joy. And one day you'll wake and your heart and soul will have gone. A husk you'll be, a wisp you'll be, and a thing no more than a dream on waking, or a memory of something forgotten."

"But what really happens after you are dead - that is what I want to know?I cannot tell you Renisenb. You should ask a priest these questions.He would just give me the usual answers. I want to know.We shall none of us know until we are dead ourselves."
Explore more quotes by Steve Jobs


"I think we're having fun. I think our customers really like our products. And we're always trying to do better."


"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"


"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have."


"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."


"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."


"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."


"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."


"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."


"There's a temptation in our networked age to think that ideas can be developed by email and iChat. That's crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say 'wow,' and soon you're cooking up all sorts of ideas."
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