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"The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it."
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"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."
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Personal Development
"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
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Personal Development
"Work is designed to be in your own field of calling."
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Personal Development
"After all, C++ isn't a perfect match for Java's design aims either."
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Personal Development
"Your body is a complete marvel. The more you study its anatomy and how each part works in harmony, the more you will be convinced that you didn't just evolve. You were designed from the beginning by the hand of a Master."
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Personal Development
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
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Personal Development
"People who run a ready-to-wear company are businessmen rather than production or design people."
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Personal Development
"I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving."
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Personal Development
"Just as predatory animals follow a similar general design and behave in similar ways, so organizations, especially those in competition with one another, must follow certain design principles if they are to succeed and prevail."
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Personal Development
"To design the future effectively, you must first let go of your past."
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
Business
"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."
Life
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Trust
"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."
Business
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Innovation
"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
Leadership
"Stay hungry, stay foolish."
Motivation
"Your time is limited, so don't waste it living someone else's life."
Life
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
Experience
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