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"The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it."
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"Though men are apt to flatter and exalt themselves with their great achievements, yet these are, in truth, very often owing not so much to design as chance."
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Personal Development
"People who run a ready-to-wear company are businessmen rather than production or design people."
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Personal Development
"Graphic designers judge a cover by its book."
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Personal Development
"Design is everything. Everything!"
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Personal Development
"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."
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Personal Development
"Books are but waste paper unless we spend in action the wisdom we get from thought - asleep. When we are weary of the living, we may repair to the dead, who have nothing of peevishness, pride, or design in their conversation."
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Personal Development
"All those years of skating and dancing have carried over. I can't design anything without thinking of how a woman's body will look and move when she's wearing it."
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Personal Development
"Once the product's task is known, design the interface first; then implement to the interface design."
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Personal Development
"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
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Personal Development
"I think there is a new awareness in this 21st century that design is as important to where and how we live as it is for museums, concert halls and civic buildings."
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"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
Business
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation
"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."
Success
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
Career
"Computers themselves, and software yet to be developed, will revolutionize the way we learn."
Technology
"Stay hungry, stay foolish."
Motivation
"Things don't have to change the world to be important."
Significance
"Let's go invent tomorrow instead of worrying about what happened yesterday."
Futurism
"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."
Trust
"Quality is more important than quantity. One home run is much better than two doubles."
Quality
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