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"What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done."
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"There's a huge misconception that innovation is mostly about inventing or coming up with cool new things. More often than not, innovation is about figuring out what people really need or want but can't have or afford."
Author Name
Personal Development
"I'm interested in things that change the world or that affect the future and wondrous, new technology where you see it, and you're like, 'Wow, how did that even happen? How is that possible?'"
Author Name
Personal Development
"Today's practicality is often no more than the accepted form of yesterday's theory."
Author Name
Personal Development
"If we drive down the cost of transportation in space, we can do great things."
Author Name
Personal Development
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Author Name
Personal Development
"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."
Author Name
Personal Development
"The overwhelming triumph of the international multimedia conglomerate has resulted in less diversity within the field and has made it much harder for newer writers not only to break in, but to make any kind of a living while doing so."
Author Name
Personal Development
"Either write something worth reading or do something worth writing."
Author Name
Personal Development
"Thinking differently is the key to improvement."
Author Name
Personal Development
"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."
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Personal Development
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"We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact."
Technology
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
Destiny
"Design is not just what it looks like and feels like. Design is how it works."
Creativity
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Innovation
"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."
Trust
"We hire people who want to make the best things in the world."
Excellence
"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."
Innovation
"If you live each day as if it were your last, someday you'll be right."
Mortality
"We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are."
Inspirational
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
Leadership
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