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"What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done."
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"If there seems no answers then create and apply them."

"Dagny," he said, looking at the city as it moved past their taxi window, "think of the first man who thought of making a steel girder. He knew what he saw, what he thought and what he wanted. He did not say, 'It seems to me,' and he did not take orders from those who say, 'In my opinion."

"Create an environment that fosters the creative genius within you!"

"Ingenuity requires creativity."

"When you think there is nothing left to improve on, your business dies, for there is no shortage of innovators."

"We're taught by repetition but great innovators need to be great at doing the different."

"The future belongs to those who innovate."

"Nothing is more important than a great idea that influenced thedevelopment of civilization."

"Inside the human mind, an idea is a mental spark that occurs as a response to the challenge of a train of thought."

"If you have an idea, you will likely have difficulties during the process ofrealization regardless of the type of idea (scientific idea, invention idea,business idea, new product idea, brand idea, advertising idea, etc.)."
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"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."

"Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history."

"Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost."

"God gave us the senses to let us feel the love in everyone's heart, not the illusions brought about by wealth."

"There's a temptation in our networked age to think that ideas can be developed by email and iChat. That's crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say 'wow,' and soon you're cooking up all sorts of ideas."

"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."
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