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"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
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"Creators always have an advantage because they make the stuff we consume."
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Personal Development
"In order to be more successful than the other people, you have to do something that otherpeople are not doing."
Author Name
Personal Development
"If there seems no answers then create and apply them."
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Personal Development
"If you want to give birth to any discoveries or inventions, you must start practicing solitude."
Author Name
Personal Development
"Innovators with global thinking find more viewing spots that the rest; therefore, they can solve problems in unconventional ways."
Author Name
Personal Development
"We are in the middle of the biggest revolution in reading and writing since the advent of the Gutenberg press."
Author Name
Personal Development
"The civilized man has built a coach, but has lost the use of his feet."
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Personal Development
"We have some good ideas here. But the only way to know if they're workable is to try to make them fail. If we fail to fail, then maybe we're on the right track."
Author Name
Personal Development
"Innovation gives life to imagination by providing that it is true, real, and useful."
Author Name
Personal Development
"I need you to be clever, Bean. I need you to think of solutions to problems we haven't seen yet. I want you to try things that no one has ever tried because they're absolutely stupid."
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Personal Development
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"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
Leadership
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
Leadership
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Trust
"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."
Innovation
"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
Business
"I want to put a ding in the universe."
Creativity
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
Career
"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."
Business
"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
Business
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Innovation
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