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"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
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"There's a huge misconception that innovation is mostly about inventing or coming up with cool new things. More often than not, innovation is about figuring out what people really need or want but can't have or afford."
"I'm interested in things that change the world or that affect the future and wondrous, new technology where you see it, and you're like, 'Wow, how did that even happen? How is that possible?'"
"Today's practicality is often no more than the accepted form of yesterday's theory."
"If we drive down the cost of transportation in space, we can do great things."
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."
"The overwhelming triumph of the international multimedia conglomerate has resulted in less diversity within the field and has made it much harder for newer writers not only to break in, but to make any kind of a living while doing so."
"Either write something worth reading or do something worth writing."
"Thinking differently is the key to improvement."
"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."
Explore more quotes by Steve Jobs
"We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact."
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."
"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."
"We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are."
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
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