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"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
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"These days, you can do a TV series for five years and all of a sudden be on top of the business. Features don't even run in theaters very long anymore before going right to television."

"Everybody's business is nobody's business, and nobody's business is my business."
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"We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact."


"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."


"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."


"It's not the tools that you have faith in. Tools are just tools. They work, or they don't work. It's people you have faith in or not."


"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."


"We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are."


"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
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