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"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
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"You can't trust anyone you have to pay, and really, they can't trust you."

"Look, he said, "the point is there's no way to be a hundred percent sure about anyone or anything. So you're left with a choice. Either hope for the best, or just expect the worst.If you expect the worst, you're never disappointed, I pointed out.Yeah, but who lives like that?"

"It is not something you can tell by looking at a person, but trust is always being increased or decreased as you interact with a person."

"All my life, he said, I been witness to people showin up where they was supposed to be at various times after they'd said they'd be there. I never heard one yet that didnt have a reason for it.Yessir.But there aint but one reason.Yessir.You know what it is?No sir.It's that their word's no good. That's the only reason there ever was or ever will be."

"Wherever you will go, I will let you down, But this lullaby goes on."

"People who cannot trust are themselves not trustworthy, and therefore cannot be entrusted with important things."

"Deciding whether or not to trust a person is like deciding whether or not to climb a tree because you might get a wonderful view from the highest branch or you might simply get covered in sap and for this reason many people choose to spend their time alone and indoors where it is harder to get a splinter."
Explore more quotes by Steve Jobs


"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."


"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."


"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."


"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."


"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."


"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."


"Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields."


"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."


"These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that."
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