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"When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want."
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"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"To swear day and night by media slander will make one a bigger victim than the slandered. It doesn't take much to begin to fear a mere illusion of human badness."
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Explore more quotes by Steve Jobs
"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have."
"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."
"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
"I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery, right?"
"The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment."
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