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"This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it."
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"This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it."
Author Name
Personal Development

"With our work at Kazaa, we began seeing growing broadband connections and more powerful computers and more streaming multimedia, and we saw that the traditional way of communicating by phone no longer made a lot of sense."
Author Name
Personal Development
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
Business

"My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time."
Life

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Trust

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."
Business

"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
Innovation

"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
Leadership

"Stay hungry, stay foolish."
Motivation

"Your time is limited, so don't waste it living someone else's life."
Life

"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
Innovation

"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
Experience
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