Richie Norton is a dynamic entrepreneur, author, and speaker who transforms personal adversity into inspiration for others. Known for his practical frameworks on innovation, goal-setting, and overcoming setbacks, Richie advocates for viewing obstacles as opportunities for growth. His bestselling books and talks empower individuals to redefine failure, embrace bold action, and create meaningful lives and careers on their own terms. With infectious energy and resilience, Richie motivates audiences worldwide to pursue their dreams courageously and persist through challenges.
"If you want control, loosen your grip. You're strangling your employees. Letting go is actually holding on."
"A little piece of everywhere I go becomes a big part of everything I do."
"Life isn't about having, it's about experiencing."
"College does not equal job security. Entrepreneurship does not equal job security. For heaven's sake, "job security" does not equal job security. So what do you do? Don't be a one-trick pony. Add real value in everything you do. But most of all, study and apply business models. No matter what discipline you come from. Learn how to add value so that value can flow in the form of money to you. That, my friends, is job security. Learn where money comes from and you'll know where to turn when life throws a curve."
"Success brings a measure of credibility. The fastest way to turn credibility into authority is to deliver results. The best way to deliver results is to help others succeed. You can help others succeed by being helpful. Always look for ways to be helpful. Helpful people are always in demand."
"To be inefficient and effective is better than being efficient and ineffective."
"Selfishness at the expense of others is bad. Self-care for the betterment of others is good."
"Try it out yourself. Test your idea with an experimental project. See what works and what doesn't. Then move forward or move on."
"IT'S TIME TO LEARN YOUR A.B.C.sAlwaysBE CONFIDENTConfidence is a feeling, feel it.AlwaysBE CREATIVECreativity is an ability, enable it.AlwaysBE CURIOUSCuriosity is a desire, desire it.AlwaysBE COMPASSIONATE Compassion is an awareness, be aware.AlwaysBE CHARITABLE Charity is generous, be generous.AlwaysBE CONSIDERATEConsideration is thoughtful, think.AlwaysBE COURTEOUSCourtesy is a mindset, be mindful.AlwaysBE COACHABLECoachability is a willingness, be willing.AlwaysBE COMMITTEDCommitment is purpose, live on purpose.AlwaysBE CARINGCaring is giving, give."
"One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses."
"Every book you've ever read on LEADERSHIP will finally make sense (and become practical) if you change the word "leader" to INFLUENCER."
"Act NOW on those ideas! As they say, you snooze you lose. Or as I say, if you BEGIN you WIN."
"Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool?"
"It's called entrepreneurSHIP, not entrepreneurSIT. Don't wait. Just ship."
"It's not about how smart you are--it's about capturing minds."
"Beware: If you egg people on, you'll get egg on your face."
"Want true success? Ask yourself these 3 questions daily:1. Who can I serve?2. Where can I contribute greatest?3. Is my work today congruent with my future goals?"
"You can disagree with an idea without attacking the person who shared it."
"Two questions I'm pondering:1. If money didn't exist, would you still chase your dreams?2. If money didn't exist, would you still keep your job?If the answer is "YES" to both, you're on track. If the answer is "NO" to either, what needs to change?"
"Hiding behind titles to create security is insecurity."
"Mentors change lives, but students change mentors' lives more."
"How much value do you want to get out of life? You get out what you put in. Approach your life with intent, courage, faith and hard work, and you'll reap the beautiful value those sacrifices provide. That's the way our strange world works."
"Share your success stories with others. Don't brag, but don't hide your light. People want (and need) to be inspired and instructed. I know I want to follow and learn from successful people. Isn't that the basis for every business and self-help book? People will also give you good ideas to build on your own wins when you share openly. And when you write out your wins to an audience, your own ideas start to grow within you. Will you try? What's a win you've had lately? Don't be shy about it."
"Forest rangers see the forest differently. Likewise, entrepreneurs see the world differently."
"Gut check. Is your current fear a stumbling block or a stepping stone?"
"If time were to take on human form, would she be your taskmaster or freedom fighter?"
"Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you're in business, that's the goal. Buyers. Branding done well creates both long term loyalty and timely purchases."
"During the inevitable times when you feel like your work has no meaning, find meaning at home. If you need something more to feel creative or need extra cash, then moonlight: start dream projects after work hours. At some point in time, a successful side project can become your main project and you'll be fortunate enough to make your work and your dreams become one. || You should always have meaning outside the workplace. Work to support your lifestyle - don't live to support your work."
"Imagine what your life would be like if you were completely uninhibited by fear, pride, or procrastination. What would you be capable of? Anything."
"Creativity is at the heart of every stupid idea . . . creativity and stupid are interchangeable . . . because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear."
"Freedom on the inside comes when validation from the outside doesn't matter."
"The majority are satisfied living within the idea of the reality instead of the reality of the idea."