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Richie Norton is a dynamic entrepreneur, author, and speaker who transforms personal adversity into inspiration for others. Known for his practical frameworks on innovation, goal-setting, and overcoming setbacks, Richie advocates for viewing obstacles as opportunities for growth. His bestselling books and talks empower individuals to redefine failure, embrace bold action, and create meaningful lives and careers on their own terms. With infectious energy and resilience, Richie motivates audiences worldwide to pursue their dreams courageously and persist through challenges.
"If you want control, loosen your grip. You're strangling your employees. Letting go is actually holding on."
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"If you want control, loosen your grip. You're strangling your employees. Letting go is actually holding on."

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"A little piece of everywhere I go becomes a big part of everything I do."
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"A little piece of everywhere I go becomes a big part of everything I do."

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"Life isn't about having, it's about experiencing."
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"Life isn't about having, it's about experiencing."

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"College does not equal job security. Entrepreneurship does not equal job security. For heaven's sake, "job security" does not equal job security. So what do you do? Don't be a one-trick pony. Add real value in everything you do. But most of all, study and apply business models. No matter what discipline you come from. Learn how to add value so that value can flow in the form of money to you. That, my friends, is job security. Learn where money comes from and you'll know where to turn when life throws a curve."
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"College does not equal job security. Entrepreneurship does not equal job security. For heaven's sake, "job security" does not equal job security. So what do you do? Don't be a one-trick pony. Add real value in everything you do. But most of all, study and apply business models. No matter what discipline you come from. Learn how to add value so that value can flow in the form of money to you. That, my friends, is job security. Learn where money comes from and you'll know where to turn when life throws a curve."

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"Success brings a measure of credibility. The fastest way to turn credibility into authority is to deliver results. The best way to deliver results is to help others succeed. You can help others succeed by being helpful. Always look for ways to be helpful. Helpful people are always in demand."
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"Success brings a measure of credibility. The fastest way to turn credibility into authority is to deliver results. The best way to deliver results is to help others succeed. You can help others succeed by being helpful. Always look for ways to be helpful. Helpful people are always in demand."

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"To be inefficient and effective is better than being efficient and ineffective."
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"To be inefficient and effective is better than being efficient and ineffective."

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"Selfishness at the expense of others is bad. Self-care for the betterment of others is good."
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"Selfishness at the expense of others is bad. Self-care for the betterment of others is good."

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"Try it out yourself. Test your idea with an experimental project. See what works and what doesn't. Then move forward or move on."
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"Try it out yourself. Test your idea with an experimental project. See what works and what doesn't. Then move forward or move on."

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"Don't let your day dreams become your personally living nightmare."
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"Don't let your day dreams become your personally living nightmare."

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"Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me."
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"Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me."

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"IT'S TIME TO LEARN YOUR A.B.C.sAlwaysBE CONFIDENTConfidence is a feeling, feel it.AlwaysBE CREATIVECreativity is an ability, enable it.AlwaysBE CURIOUSCuriosity is a desire, desire it.AlwaysBE COMPASSIONATE Compassion is an awareness, be aware.AlwaysBE CHARITABLE Charity is generous, be generous.AlwaysBE CONSIDERATEConsideration is thoughtful, think.AlwaysBE COURTEOUSCourtesy is a mindset, be mindful.AlwaysBE COACHABLECoachability is a willingness, be willing.AlwaysBE COMMITTEDCommitment is purpose, live on purpose.AlwaysBE CARINGCaring is giving, give."
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"IT'S TIME TO LEARN YOUR A.B.C.sAlwaysBE CONFIDENTConfidence is a feeling, feel it.AlwaysBE CREATIVECreativity is an ability, enable it.AlwaysBE CURIOUSCuriosity is a desire, desire it.AlwaysBE COMPASSIONATE Compassion is an awareness, be aware.AlwaysBE CHARITABLE Charity is generous, be generous.AlwaysBE CONSIDERATEConsideration is thoughtful, think.AlwaysBE COURTEOUSCourtesy is a mindset, be mindful.AlwaysBE COACHABLECoachability is a willingness, be willing.AlwaysBE COMMITTEDCommitment is purpose, live on purpose.AlwaysBE CARINGCaring is giving, give."

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"Rhetorical question: Did you get to where you are by accepting the status quo?I didn't."
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"Rhetorical question: Did you get to where you are by accepting the status quo?I didn't."

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"One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses."
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"One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses."

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"Don't worry. You'll find your message in your mess."
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"Don't worry. You'll find your message in your mess."

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"Every book you've ever read on LEADERSHIP will finally make sense (and become practical) if you change the word "leader" to INFLUENCER."
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"Every book you've ever read on LEADERSHIP will finally make sense (and become practical) if you change the word "leader" to INFLUENCER."

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"Act NOW on those ideas! As they say, you snooze you lose. Or as I say, if you BEGIN you WIN."
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"Act NOW on those ideas! As they say, you snooze you lose. Or as I say, if you BEGIN you WIN."

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"Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool?"
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"Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool?"

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"A little conflict can create a lot of creativity."
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"A little conflict can create a lot of creativity."

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"It's called entrepreneurSHIP, not entrepreneurSIT. Don't wait. Just ship."
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"It's called entrepreneurSHIP, not entrepreneurSIT. Don't wait. Just ship."

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"It's not about how smart you are--it's about capturing minds."
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"It's not about how smart you are--it's about capturing minds."

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"Beware: If you egg people on, you'll get egg on your face."
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"Beware: If you egg people on, you'll get egg on your face."

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"Work to enjoy life. Work to create value. Work to survive, strive and thrive. But do not work...to work."
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"Work to enjoy life. Work to create value. Work to survive, strive and thrive. But do not work...to work."

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"Want true success? Ask yourself these 3 questions daily:1. Who can I serve?2. Where can I contribute greatest?3. Is my work today congruent with my future goals?"
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"Want true success? Ask yourself these 3 questions daily:1. Who can I serve?2. Where can I contribute greatest?3. Is my work today congruent with my future goals?"

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"You can disagree with an idea without attacking the person who shared it."
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"You can disagree with an idea without attacking the person who shared it."

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"To make money you have to use a four letter word: SELL."
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"To make money you have to use a four letter word: SELL."

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"If only employees knew this...there is no hand out just because you got a degree. You still gotta make $ for the biz (employer), if you choose not to make $ for yourself (freelancer / ent)."
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"If only employees knew this...there is no hand out just because you got a degree. You still gotta make $ for the biz (employer), if you choose not to make $ for yourself (freelancer / ent)."

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"Are you setting business goals? Try this:Step 1: Add a "0" to your revenue goal.Step 2: Take away a "0" from your expense goal.Step 3: Let your mind go to work.Thank me later."
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"Are you setting business goals? Try this:Step 1: Add a "0" to your revenue goal.Step 2: Take away a "0" from your expense goal.Step 3: Let your mind go to work.Thank me later."

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"Two questions I'm pondering:1. If money didn't exist, would you still chase your dreams?2. If money didn't exist, would you still keep your job?If the answer is "YES" to both, you're on track. If the answer is "NO" to either, what needs to change?"
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"Two questions I'm pondering:1. If money didn't exist, would you still chase your dreams?2. If money didn't exist, would you still keep your job?If the answer is "YES" to both, you're on track. If the answer is "NO" to either, what needs to change?"

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"Hiding behind titles to create security is insecurity."
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"Hiding behind titles to create security is insecurity."

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"TIME: Today Is My Everything."
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"TIME: Today Is My Everything."

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"Truth is the greatest marketing campaign."
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"Truth is the greatest marketing campaign."

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"Mentors change lives, but students change mentors' lives more."
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"Mentors change lives, but students change mentors' lives more."

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"How much value do you want to get out of life? You get out what you put in. Approach your life with intent, courage, faith and hard work, and you'll reap the beautiful value those sacrifices provide. That's the way our strange world works."
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"How much value do you want to get out of life? You get out what you put in. Approach your life with intent, courage, faith and hard work, and you'll reap the beautiful value those sacrifices provide. That's the way our strange world works."

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"Share your success stories with others. Don't brag, but don't hide your light. People want (and need) to be inspired and instructed. I know I want to follow and learn from successful people. Isn't that the basis for every business and self-help book? People will also give you good ideas to build on your own wins when you share openly. And when you write out your wins to an audience, your own ideas start to grow within you. Will you try? What's a win you've had lately? Don't be shy about it."
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"Share your success stories with others. Don't brag, but don't hide your light. People want (and need) to be inspired and instructed. I know I want to follow and learn from successful people. Isn't that the basis for every business and self-help book? People will also give you good ideas to build on your own wins when you share openly. And when you write out your wins to an audience, your own ideas start to grow within you. Will you try? What's a win you've had lately? Don't be shy about it."

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"Forest rangers see the forest differently. Likewise, entrepreneurs see the world differently."
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"Forest rangers see the forest differently. Likewise, entrepreneurs see the world differently."

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"Gut check. Is your current fear a stumbling block or a stepping stone?"
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"Gut check. Is your current fear a stumbling block or a stepping stone?"

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"If time were to take on human form, would she be your taskmaster or freedom fighter?"
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"If time were to take on human form, would she be your taskmaster or freedom fighter?"

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"Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you're in business, that's the goal. Buyers. Branding done well creates both long term loyalty and timely purchases."
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"Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you're in business, that's the goal. Buyers. Branding done well creates both long term loyalty and timely purchases."

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"If only 1 out of 10 businesses succeeds, start 10 businesses. Just sayin."
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"If only 1 out of 10 businesses succeeds, start 10 businesses. Just sayin."

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"Follow your passion and learn how to make money at it. Or don't follow your passion and learn to make money at that. They are the same. It's a choice."
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"Follow your passion and learn how to make money at it. Or don't follow your passion and learn to make money at that. They are the same. It's a choice."

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"During the inevitable times when you feel like your work has no meaning, find meaning at home. If you need something more to feel creative or need extra cash, then moonlight: start dream projects after work hours. At some point in time, a successful side project can become your main project and you'll be fortunate enough to make your work and your dreams become one. || You should always have meaning outside the workplace. Work to support your lifestyle - don't live to support your work."
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"During the inevitable times when you feel like your work has no meaning, find meaning at home. If you need something more to feel creative or need extra cash, then moonlight: start dream projects after work hours. At some point in time, a successful side project can become your main project and you'll be fortunate enough to make your work and your dreams become one. || You should always have meaning outside the workplace. Work to support your lifestyle - don't live to support your work."

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"Gavin's Law: Live to start. Start to live."
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"Gavin's Law: Live to start. Start to live."

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"Imagine what your life would be like if you were completely uninhibited by fear, pride, or procrastination. What would you be capable of? Anything."
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"Imagine what your life would be like if you were completely uninhibited by fear, pride, or procrastination. What would you be capable of? Anything."

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"Don't sell based on inventory. Inventory based on who you want to sell."
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"Don't sell based on inventory. Inventory based on who you want to sell."

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"When someone says you can't do something because of XYZ, is that true? Or are they playing with your life with their good intentions to keep you safe?"
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"When someone says you can't do something because of XYZ, is that true? Or are they playing with your life with their good intentions to keep you safe?"

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"Creativity is at the heart of every stupid idea . . . creativity and stupid are interchangeable . . . because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear."
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"Creativity is at the heart of every stupid idea . . . creativity and stupid are interchangeable . . . because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear."

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"MOM = Maker of Miracles."
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"MOM = Maker of Miracles."

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"Freedom on the inside comes when validation from the outside doesn't matter."
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"Freedom on the inside comes when validation from the outside doesn't matter."

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"You can always get another job. You'll never get another life."
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"You can always get another job. You'll never get another life."

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"The majority are satisfied living within the idea of the reality instead of the reality of the idea."
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"The majority are satisfied living within the idea of the reality instead of the reality of the idea."

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