"Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you're in business, that's the goal. Buyers. Branding done well creates both long term loyalty and timely purchases."

Business, Branding, Marketing, Sales

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"The profession of book writing makes horse racing seem like a solid, stable business."

John Steinbeck, American Author

Business, Profession, Racing, Writing

"In the business always talk to decision makers only, it will save your time and will get you the deal."

Amit Kalantri, Indian Author

Business, Decision, Time, Success

"Business is the salt of life."

Voltaire, French Writer

Business, Life

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

Richie Norton, American Author

Business, Marketing, Sales, Risk, Safety

"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."

Kilroy J. Oldster, American Author

Business, Work, Responsibility, Criticism, Talent

"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."

Richie Norton, American Author

Business, Competition, Innovation, Survival, Threat

"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."

Stephen Richards, British Author

Business, Delegation, Billionaire, Success, Strategy

"A fair price for oil is whatever you can get plus ten to twenty per cent."

Anonymous, Unknown Unknown

Business, Oil, Values, Negotiation

"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."

Steve Maraboli, American Author

Business, Leadership, Sales, Growth

"No secrecy, no business."

Toba Beta, Indonesian Author

Business, Truth, Power, Regret, Wisdom

Explore more quotes by Richie Norton

"Dreams don't get done until they are due."

Productivity

"Creators always have an advantage because they make the stuff we consume."

Innovation

"Wouldn't it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? You can. If you can foresee regret, you can mind-travel to the future. If you can train yourself to mind-travel effectively, you can intentionally affect your future by doing something about it today."

Time

"Don't allow life to pass you by because you are afraid of [looking] stupid."

Courage

"Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story."

Courage

"The moment you think you can do something that you previously thought you couldn't, you can."

Empowerment

"Confusion, when embraced, is the starting point for discovery, direction and decision."

Clarity

"It's not about getting out of your comfort zone to reach your goal. It's about widening your comfort zone so far that your goal fits comfortably inside. Once you do that, hitting your goals will be like hitting 3s for Steph Curry."

Motivation

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

Business

"All too often people pretend to be professional. "Professionalism" is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro."

Integrity