"Being aware of your fear is smart. Overcoming it is the mark of a successful person."

"The relentless act of invention and innovation and initiative is the best marketing asset."

"If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely."

"The future of publishing is about having connections to readers and the knowledge of what those readers want."

"How was your day? If your answer was "fine," then I don't think you were leading."

"When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you'll be blameless."

"You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward."

"Treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to."

"It's all a risk. Always. That's not true, actually. The only exception: it's a certainty that there's risk. The safer you play your plans for the future, the riskier it actually is. That's because the world is certainly, definitely, and more than possibly changing."

"People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves."

"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate."

"In a battle between - two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it."

"You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art."

"Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading."

"The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow."

"Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow."

"Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin"

"The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else."

"I define anxiety as experiencing failure in advance, and if you have anxiety about initiating a project, then of course you will associate risk with failure."

"The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest."

"So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead."

"Wouldn't it be great to be gifted? In fact... It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way."

"Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better."

"I think the most productive thing to do during times of change is to be your best self, not the best version of someone else."

"Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway."

"Do What You Want; these are the 4 most frightening words brought to us by the Connection Revolution. If you want to sing, sing. If you want to lead, lead. If you want touch, connect, describe, disrupt, give, support, build, question-Do It. You will not be picked. But, if you want to pick yourself-go for it. The cost is that you own the results."

"Initiative and starting are about neither of these. They are about "let's see" and "try". If there's no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated."

"Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself."

"How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?"

"No one knows more about the way you think than you do."

"If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new."

"The thing is, incremental daily progress (negative or positive) is what actually causes transformation. A figurative drip, drip, drip. Showing up, every single day, gaining in strength, organizing for the long haul, building connection, laying track - this subtle but difficult work is how culture changes."

"How dare you settle for less when the world has made it so easy for you to be remarkable?"

"Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone."

"Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing."

"This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat."

"The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!"

"If school is about postponing the day you have to stand up in front of the world and put yourself at risk, the resistance would like to stay there forever."

"Artists think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available, and that's where you can make an impact."

"I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue."

"Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part."

"We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative."

"Do extremely difficult work.That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you."

"Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread."

"Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist."

"Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion."

"The challenge, it turns out, isn't in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting."

"The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal."

"Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear."

"believe that giving up is the same thing as being realistic."