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"The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!"
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"A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label."
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Personal Development
"Marketing without sales is dead."
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Personal Development
"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
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Personal Development
"Advertisement shouldn't look like information, it should look like a promise."
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Personal Development
"Marketing is what you do when your product is no good."
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Personal Development
"We're obviously going to spend a lot in marketing because we think the product sells itself."
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Personal Development
"Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread."
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Personal Development
"Word-of-mouth marketing is the best form of Free promotion."
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Personal Development
"I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them."
Author Name
Personal Development
"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for."
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Personal Development
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"Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive."
Wealth
"Change almost never fails because it's too early. It almost always fails because it's too late."
Change
"Art changes posture and posture changes innocent bystanders."
Art
"At the age of four, you were an artist. And at seven, you were a poet."
Creativity
"Leadership, on the other hand, is about creating change you believe in."
Leadership
"Anyone who says failure is not an option has also ruled out innovation."
Innovation
"All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works."
Technology
"One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don't show (because it's difficult to show) the hero or the villain making a choice."
Decision-Making
"How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us."
Values
"A genius looks at something that others are stuck on and gets the world unstuck. So the question is: Have you ever done that?"
Inspirational
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