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"So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead."
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"A personal brand, once local and temporal, is now global and forever. That's the blessing and the curse of the internet with regards to your reputation."

"Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship."

"Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand."

"Your brand is that ADHESIVE image you carry, that has the ability to STICK to the minds of people you meet physically or otherwise. Brand yourself positively because whoever gets to know you when passing by takes your image along!"

"I will design myself a reputation, in which prospects can place their trust, and customers return to and recommend."

"A "brand" identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you."

"Any Brand that does not bear good fruit, will fade away and die!"
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"How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us."


"Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me."


"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."


"Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better."


"Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow."
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