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"We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative."
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"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

"It's OK to have your eggs in one basket as long as you control what happens to that basket."

"The idea of Tesla is to accelerate sustainable energy, to really make a difference."

"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."

"Regarding quality, the following rule is very important: do each activity right at the first time with the aim of saving money and time. Regardless of the process under consideration, the activities that were carried out badly may cause repetitions with considerable additional costs."

"My business is to teach my aspirations to confirm themselves to fact, not to try and make facts harmonize with my aspirations."

"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."
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"Change almost never fails because it's too early. It almost always fails because it's too late."


"Art is what we call...the thing an artist does.It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.Art is not in the ...eye of the beholder. It's in the soul of the artist."


"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."


"How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us."


"There are two mistakes one can make along the road to truth. Not going all the way, and not starting."


"That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing."


"Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.That would be you."
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