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"If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new."
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"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

"It's OK to have your eggs in one basket as long as you control what happens to that basket."

"The idea of Tesla is to accelerate sustainable energy, to really make a difference."

"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."

"Regarding quality, the following rule is very important: do each activity right at the first time with the aim of saving money and time. Regardless of the process under consideration, the activities that were carried out badly may cause repetitions with considerable additional costs."

"My business is to teach my aspirations to confirm themselves to fact, not to try and make facts harmonize with my aspirations."

"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."
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"How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us."


"Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me."


"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."


"Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better."


"Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow."


"Initiative and starting are about neither of these. They are about "let's see" and "try". If there's no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated."
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