"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

Business, Ideas, Belief, Mind

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"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

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Explore more quotes by Edward de Bono

"An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore."

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"Humor is by far the most significant activity of the human brain."

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"In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better."

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"Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car."

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"If you never change your mind, why have one?"

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"If you wait for opportunities to occur, you will be one of the crowd."

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"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."

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"A memory is what is left when something happens and does not completely unhappen."

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"In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures."

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"The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it."

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