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"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Recession is when a neighbor loses his job. Depression is when you lose yours."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."
"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."
Explore more quotes by Edward de Bono
"In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures."
"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."
"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."
"Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple."
"It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them."
"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."
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