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"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

"Corporation: An ingenious device for obtaining profit without individual responsibility."

"The investments you make into a brand, makes its name worth it."

"It's none of their business that you have to learn how to write. Let them think you were born that way."

"Make your brand memorable or risk fading out!"

"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."
Explore more quotes by Edward de Bono

"Creativity involves breaking out of established patterns in order to look at things in a different way."

"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."

"To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field."

"Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic."

"Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple."

"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."

"An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore."

"The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it."
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