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Edward de Bono

"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

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"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

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Amber Hurdle

"Consumers care less about your brand's vision statement, they want value delivered."

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Amber Hurdle

"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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Amber Hurdle

"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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Amber Hurdle

"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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Amber Hurdle

"Corporation: An ingenious device for obtaining profit without individual responsibility."

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Amber Hurdle

"The investments you make into a brand, makes its name worth it."

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Amber Hurdle

"It's none of their business that you have to learn how to write. Let them think you were born that way."

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Amber Hurdle

"Make your brand memorable or risk fading out!"

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Amber Hurdle

"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."

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Amber Hurdle

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

Explore more quotes by Edward de Bono

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Edward de Bono
"Humor is by far the most significant activity of the human brain."
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Edward de Bono
"Creativity involves breaking out of established patterns in order to look at things in a different way."
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Edward de Bono
"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."
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Edward de Bono
"To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field."
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Edward de Bono
"Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic."
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Edward de Bono
"Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple."
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Edward de Bono
"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."
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Edward de Bono
"An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore."
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Edward de Bono
"A memory is what is left when something happens and does not completely unhappen."
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Edward de Bono
"The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it."
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