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Richie Norton is a dynamic entrepreneur, author, and speaker who transforms personal adversity into inspiration for others. Known for his practical frameworks on innovation, goal-setting, and overcoming setbacks, Richie advocates for viewing obstacles as opportunities for growth. His bestselling books and talks empower individuals to redefine failure, embrace bold action, and create meaningful lives and careers on their own terms. With infectious energy and resilience, Richie motivates audiences worldwide to pursue their dreams courageously and persist through challenges.
"There's no "get rich quick." There's no "overnight success." However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow. I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me. You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet. All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay. If you're not making offers, you're not making money. Get your line in the water!"
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"There's no "get rich quick." There's no "overnight success." However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow. I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me. You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet. All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay. If you're not making offers, you're not making money. Get your line in the water!"

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"A principle is not merely a fundamental truth, but principles must serve as the very first source of every decision we make along the road to success."
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"A principle is not merely a fundamental truth, but principles must serve as the very first source of every decision we make along the road to success."

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"If everyone waited to become an expert before starting, no one would become an expert. To become an EXPERT, you must have EXPERIENCE. To get EXPERIENCE, you must EXPERIMENT! Stop waiting. Start stuff."
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"If everyone waited to become an expert before starting, no one would become an expert. To become an EXPERT, you must have EXPERIENCE. To get EXPERIENCE, you must EXPERIMENT! Stop waiting. Start stuff."

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"MESSAGE + MISSION = MOVEMENT Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums. What you want is an audience. You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc). YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE. NOW WHAT?We are watching and listening."
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"MESSAGE + MISSION = MOVEMENT Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums. What you want is an audience. You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc). YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE. NOW WHAT?We are watching and listening."

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"Don't allow your crisis to become a crisis of faith."
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"Don't allow your crisis to become a crisis of faith."

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"Jealousy in any form will cloud thinking and form bad habits. Jealousy is an addiction."
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"Jealousy in any form will cloud thinking and form bad habits. Jealousy is an addiction."

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"If you don't build a personal brand, someone else will brand you with the wrong label."
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"If you don't build a personal brand, someone else will brand you with the wrong label."

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"Urgency means paying the details the attention they deserve, with the respect they deserve, without delay."
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"Urgency means paying the details the attention they deserve, with the respect they deserve, without delay."

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"There is a very real danger present when we suppress our feelings to act on inspiration in exchange for the "safety of the status quo. We risk sacrificing the opportunity to live a more fulfilling and purpose driven life. We risk sacrificing the opportunity to make a difference in the lives of others. We risk sacrificing the beautiful blessing of finding a greater sense of meaning in our own lives.In short, we run the very real risk living a life of regret."
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"There is a very real danger present when we suppress our feelings to act on inspiration in exchange for the "safety of the status quo. We risk sacrificing the opportunity to live a more fulfilling and purpose driven life. We risk sacrificing the opportunity to make a difference in the lives of others. We risk sacrificing the beautiful blessing of finding a greater sense of meaning in our own lives.In short, we run the very real risk living a life of regret."

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"Personal and private and public and professional lives are blended.Separating them is what makes a fraud, hypocrite, alter ego."
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"Personal and private and public and professional lives are blended.Separating them is what makes a fraud, hypocrite, alter ego."

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"A brand is a person that has a voice, evokes emotion and spreads a message."
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"A brand is a person that has a voice, evokes emotion and spreads a message."

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"If you can dream it up. You can team it up."
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"If you can dream it up. You can team it up."

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"Never mix negative thinking with negative people. Multiplying negatives, in this instance, won't make a positive."
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"Never mix negative thinking with negative people. Multiplying negatives, in this instance, won't make a positive."

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"How to "change the world" in two words: S.T.A.R.T. N.O.W. 1. START - Serve. Thank. Ask. Receive. Trust. 2. NOW - No Opportunity Wasted."
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"How to "change the world" in two words: S.T.A.R.T. N.O.W. 1. START - Serve. Thank. Ask. Receive. Trust. 2. NOW - No Opportunity Wasted."

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"Dreams don't get done until they are due."
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"Dreams don't get done until they are due."

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"Have the courage to do what you're not ready to do."
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"Have the courage to do what you're not ready to do."

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"If you continue to treat yourself like a 3rd class citizen, you'll stay a 3rd class citizen.You're better than that."
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"If you continue to treat yourself like a 3rd class citizen, you'll stay a 3rd class citizen.You're better than that."

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"Build a brand or a brand will build you."
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"Build a brand or a brand will build you."

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"When it comes to getting a job or client, congruent value is aligning the employer's need with your value add."
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"When it comes to getting a job or client, congruent value is aligning the employer's need with your value add."

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"When everyone has a microphone, you can't hear anything. Choose one voice carefully and listen in."
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"When everyone has a microphone, you can't hear anything. Choose one voice carefully and listen in."

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"You may forget the toys you buy and break, but you'll always remember the experiences and memories you create."
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"You may forget the toys you buy and break, but you'll always remember the experiences and memories you create."

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"True leadership is caring about the people who don't care about things you care about."
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"True leadership is caring about the people who don't care about things you care about."

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"Wealth isn't about money. It's about options...and you always have options. Choose wisely. Live wealthy."
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"Wealth isn't about money. It's about options...and you always have options. Choose wisely. Live wealthy."

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"Don't just create art to make money. Make money so you can create more art."
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"Don't just create art to make money. Make money so you can create more art."

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"Trust isn't just the greatest currency, it's the only currency. Once trust is gone in any form of currency, the value is gone."
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"Trust isn't just the greatest currency, it's the only currency. Once trust is gone in any form of currency, the value is gone."

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"Creators always have an advantage because they make the stuff we consume."
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"Creators always have an advantage because they make the stuff we consume."

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"There is only one way to make money: sell something. You're either selling your time or a product. The secret? Productize your time. That's freedom."
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"There is only one way to make money: sell something. You're either selling your time or a product. The secret? Productize your time. That's freedom."

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"Life is too short not to start something stupid."
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"Life is too short not to start something stupid."

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"S.T.O.P. = Start To Open Possibilities."
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"S.T.O.P. = Start To Open Possibilities."

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"Wouldn't it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? You can. If you can foresee regret, you can mind-travel to the future. If you can train yourself to mind-travel effectively, you can intentionally affect your future by doing something about it today."
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"Wouldn't it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? You can. If you can foresee regret, you can mind-travel to the future. If you can train yourself to mind-travel effectively, you can intentionally affect your future by doing something about it today."

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"Don't allow life to pass you by because you are afraid of [looking] stupid."
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"Don't allow life to pass you by because you are afraid of [looking] stupid."

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"Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story."
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"Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story."

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"Sometimes I work so long and so hard that I have no idea what day or time it is. I forget to eat. I don't get ready for the day. I fall asleep on the couch and wake up and get back to work."
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"Sometimes I work so long and so hard that I have no idea what day or time it is. I forget to eat. I don't get ready for the day. I fall asleep on the couch and wake up and get back to work."

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"The moment you think you can do something that you previously thought you couldn't, you can."
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"The moment you think you can do something that you previously thought you couldn't, you can."

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"Confusion, when embraced, is the starting point for discovery, direction and decision."
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"Confusion, when embraced, is the starting point for discovery, direction and decision."

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"It's not about getting out of your comfort zone to reach your goal. It's about widening your comfort zone so far that your goal fits comfortably inside. Once you do that, hitting your goals will be like hitting 3s for Steph Curry."
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"It's not about getting out of your comfort zone to reach your goal. It's about widening your comfort zone so far that your goal fits comfortably inside. Once you do that, hitting your goals will be like hitting 3s for Steph Curry."

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"At the end of the day, if you're wasting your time by not investing in yourself, you're going to waste away-and that would be the greatest waste of all."
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"At the end of the day, if you're wasting your time by not investing in yourself, you're going to waste away-and that would be the greatest waste of all."

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"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
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"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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"All too often people pretend to be professional. "Professionalism" is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro."
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"All too often people pretend to be professional. "Professionalism" is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro."

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"Are you in love with your idea more than your reality? Change that."
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"Are you in love with your idea more than your reality? Change that."

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"What is good customer service about then?One word: caring.Bad customer service happens when the employee doesn't care.You could chalk it up to low wages or getting paid regardless of results. But that's not it either.Hiring managers need to do two things and two things only:1. Hire employees that ALREADY care and are ALREADY motivated.2. Repeat step 1.When this is done, everything changes. People are happy on both sides of the table.Costs for management and training plummet."
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"What is good customer service about then?One word: caring.Bad customer service happens when the employee doesn't care.You could chalk it up to low wages or getting paid regardless of results. But that's not it either.Hiring managers need to do two things and two things only:1. Hire employees that ALREADY care and are ALREADY motivated.2. Repeat step 1.When this is done, everything changes. People are happy on both sides of the table.Costs for management and training plummet."

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"Success steps: Think big. Act small. Then scale.Failure steps: Act big. Think small. Then shrink.Consider your next big thing a project. Get one. Get it right. No sense growing a broken system."
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"Success steps: Think big. Act small. Then scale.Failure steps: Act big. Think small. Then shrink.Consider your next big thing a project. Get one. Get it right. No sense growing a broken system."

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"You gotta make it a priority to make your priorities a priority."
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"You gotta make it a priority to make your priorities a priority."

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"It's not the circumstances that we should feel threatened by, it's the fear of the circumstances that poses the real threat."
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"It's not the circumstances that we should feel threatened by, it's the fear of the circumstances that poses the real threat."

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"Ideas become reality. once you hit that reality, you get a new idea. it's a virtuous upward spiral. However, the majority are satisfied living within the idea of the reality instead of the reality of the idea."
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"Ideas become reality. once you hit that reality, you get a new idea. it's a virtuous upward spiral. However, the majority are satisfied living within the idea of the reality instead of the reality of the idea."

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"Life experience is the new work experience."
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"Life experience is the new work experience."

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"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
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"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."

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"Every sunset is an opportunity to reset."
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"Every sunset is an opportunity to reset."

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"Earning is a product of learning. You're only one letter away from earning more."
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"Earning is a product of learning. You're only one letter away from earning more."

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"To accelerate success, we must get as close to our dreams as possible as soon as possible."
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"To accelerate success, we must get as close to our dreams as possible as soon as possible."

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