Richie Norton is a dynamic entrepreneur, author, and speaker who transforms personal adversity into inspiration for others. Known for his practical frameworks on innovation, goal-setting, and overcoming setbacks, Richie advocates for viewing obstacles as opportunities for growth. His bestselling books and talks empower individuals to redefine failure, embrace bold action, and create meaningful lives and careers on their own terms. With infectious energy and resilience, Richie motivates audiences worldwide to pursue their dreams courageously and persist through challenges.
"There's no "get rich quick." There's no "overnight success." However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow. I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me. You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet. All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay. If you're not making offers, you're not making money. Get your line in the water!"
"A principle is not merely a fundamental truth, but principles must serve as the very first source of every decision we make along the road to success."
"If everyone waited to become an expert before starting, no one would become an expert. To become an EXPERT, you must have EXPERIENCE. To get EXPERIENCE, you must EXPERIMENT! Stop waiting. Start stuff."
"MESSAGE + MISSION = MOVEMENT Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums. What you want is an audience. You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc). YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE. NOW WHAT?We are watching and listening."
"Jealousy in any form will cloud thinking and form bad habits. Jealousy is an addiction."
"Urgency means paying the details the attention they deserve, with the respect they deserve, without delay."
"There is a very real danger present when we suppress our feelings to act on inspiration in exchange for the "safety of the status quo. We risk sacrificing the opportunity to live a more fulfilling and purpose driven life. We risk sacrificing the opportunity to make a difference in the lives of others. We risk sacrificing the beautiful blessing of finding a greater sense of meaning in our own lives.In short, we run the very real risk living a life of regret."
"Personal and private and public and professional lives are blended.Separating them is what makes a fraud, hypocrite, alter ego."
"If you can dream it up. You can team it up."
"Never mix negative thinking with negative people. Multiplying negatives, in this instance, won't make a positive."
"How to "change the world" in two words: S.T.A.R.T. N.O.W. 1. START - Serve. Thank. Ask. Receive. Trust. 2. NOW - No Opportunity Wasted."
"If you continue to treat yourself like a 3rd class citizen, you'll stay a 3rd class citizen.You're better than that."
"When everyone has a microphone, you can't hear anything. Choose one voice carefully and listen in."
"You may forget the toys you buy and break, but you'll always remember the experiences and memories you create."
"True leadership is caring about the people who don't care about things you care about."
"Trust isn't just the greatest currency, it's the only currency. Once trust is gone in any form of currency, the value is gone."
"Creators always have an advantage because they make the stuff we consume."
"Wouldn't it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? You can. If you can foresee regret, you can mind-travel to the future. If you can train yourself to mind-travel effectively, you can intentionally affect your future by doing something about it today."
"Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story."
"The moment you think you can do something that you previously thought you couldn't, you can."
"It's not about getting out of your comfort zone to reach your goal. It's about widening your comfort zone so far that your goal fits comfortably inside. Once you do that, hitting your goals will be like hitting 3s for Steph Curry."
"At the end of the day, if you're wasting your time by not investing in yourself, you're going to waste away-and that would be the greatest waste of all."
"All too often people pretend to be professional. "Professionalism" is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro."
"Are you in love with your idea more than your reality? Change that."
"What is good customer service about then?One word: caring.Bad customer service happens when the employee doesn't care.You could chalk it up to low wages or getting paid regardless of results. But that's not it either.Hiring managers need to do two things and two things only:1. Hire employees that ALREADY care and are ALREADY motivated.2. Repeat step 1.When this is done, everything changes. People are happy on both sides of the table.Costs for management and training plummet."
"You gotta make it a priority to make your priorities a priority."
"It's not the circumstances that we should feel threatened by, it's the fear of the circumstances that poses the real threat."
"Ideas become reality. once you hit that reality, you get a new idea. it's a virtuous upward spiral. However, the majority are satisfied living within the idea of the reality instead of the reality of the idea."
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
"To accelerate success, we must get as close to our dreams as possible as soon as possible."