Herbert Simon was an American scientist and economist who won the Nobel Prize in Economic Sciences in 1978. He was recognized for his research on decision-making and organizational behavior. Simon's contributions to economics, cognitive psychology, and artificial intelligence have had a profound impact on various fields of study.
"Anything that gives us new knowledge gives us an opportunity to be more rational."
"Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves."
"Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves."
"There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes."
"Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design."
"The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the "hard" sciences so brilliantly successful."
"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
"Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment."
"Everyone designs who devises courses of action aimed at changing existing situations into preferred ones."
"Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature."