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"Forget about Nobel prizes; they aren't really very important."
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"It's a mental fake-out to myself. I make believe I'm making a new show so I forget the material I was working on and make up some fresh material."

"Our memories are independent of our wills. It is not so easy to forget."

"Apparently it'll all settle down and they'll forget about it soon."

"Don't forget the prices are so high in theater; it isn't really where a young person can go on a date and buy two tickets and take someone out anymore."

"You never really forget who you are. If you did, you'd need to seek some professional help."
Explore more quotes by Herbert Simon

"Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design."

"There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes."

"Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves."

"Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment."

"The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the "hard" sciences so brilliantly successful."

"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."

"One of the first rules of science is if somebody delivers a secret weapon to you, you better use it."

"The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function."

"Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature."
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