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Herbert Simon

"The proper study of mankind is the science of design."

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"The proper study of mankind is the science of design."

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Amber Hurdle

"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."

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Personal Development

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Amber Hurdle

"Once the product's task is known, design the interface first; then implement to the interface design."

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Amber Hurdle

"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."

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Amber Hurdle

"Unfortunately, the client that exists today is still pretty much the prototype design."

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Amber Hurdle

"I just bought a Mac to help me design the next Cray."

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Amber Hurdle

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

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Amber Hurdle

"I tried a dozen different modifications that were rejected. But they all served as a path to the final design."

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Amber Hurdle

"Design is people."

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Amber Hurdle

"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."

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Amber Hurdle

"Accessible design is good design."

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Herbert Simon
"The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the "hard" sciences so brilliantly successful."

Thought

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Herbert Simon
"The proper study of mankind is the science of design."

Design

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Herbert Simon
"In the computer field, the moment of truth is a running program; all else is prophecy."

Truth

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Herbert Simon
"Maybe we ought to have a world in which things are divided between people kind of fairly."

People

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Herbert Simon
"Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds."

Time

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Herbert Simon
"Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves."

Time

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Herbert Simon
"Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature."

Nature

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Herbert Simon
"Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment."

Change

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Herbert Simon
"There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes."

Technology

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Herbert Simon
"Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design."

Architecture

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