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Herbert Simon

"The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function."

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"The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function."

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Amber Hurdle

"Goal..., let's see this year how far I can reach... and the year which is comming it will be a number above the goal number."

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Personal Development

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Amber Hurdle

"Whoever wants to reach a distant goal must take small steps."

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Personal Development

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Amber Hurdle

"A man without a goal is like a ship without a rudder."

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Personal Development

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Amber Hurdle

"What is your big project in the New Year? You don't have one? No dream, no reality! Get a big dream for yourself now to get a big reality tomorrow!"

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Personal Development

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Amber Hurdle

"Look down the road I'm traveling and you will see my goal, it's there on the path. Probably closer than it appears. Life tends to roll that way."

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Personal Development

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Amber Hurdle

"To persist with a goal, you must treasure the dream more than the costs of sacrifice to attain it."

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Personal Development

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Amber Hurdle

"Goals are my north star. My compass. The map that guides me along the road I wish to travel. Goals are motivations with wind in their sails-they carry me forward despite the storms."

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Personal Development

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Amber Hurdle

"Lives have been altered in fundamental ways, and later, after they acquire a more complete understanding of what goals are actually attainable, many are left facing a lot of pain and frustration. And yet, there's no culture of complaint."

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Personal Development

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Amber Hurdle

"I am a firm believer that if you score one goal the other team have to score two to win."

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Personal Development

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Amber Hurdle

"Obstacles are things a person sees when he takes his eyes off his goal."

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Herbert Simon
"One finds limits by pushing them."

Limit

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Herbert Simon
"The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function."

Goal

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Herbert Simon
"There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes."

Technology

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Herbert Simon
"The proper study of mankind is the science of design."

Design

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Herbert Simon
"One of the first rules of science is if somebody delivers a secret weapon to you, you better use it."

Science

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Herbert Simon
"Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves."

Time

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Herbert Simon
"Most of us really aren't horribly unique. There are 6 billion of us. Put 'em all in one room and very few would stand out as individuals. So maybe we ought to think of worth in terms of our ability to get along as a part of nature, rather than being the lords over nature."

Nature

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Herbert Simon
"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."

Wealth

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Herbert Simon
"Anything that gives us new knowledge gives us an opportunity to be more rational."

Knowledge

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Herbert Simon
"Human knowledge has been changing from the word go and people in certain respects behave more rationally than they did when they didn't have it. They spend less time doing rain dances and more time seeding clouds."

Time

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