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"The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the "hard" sciences so brilliantly successful."
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"I was very disappointed that Denzel didn't win Best Actor for The Hurricane because I thought he deserved it."

"Oh, gentlemen, perhaps I really regard myself as an intelligent man only because throughout my entire life I've never been able to start or finish anything. Granted, granted I'm a babbler, a harmless, irksome babbler, as we all are. But what's to be done if the sole and express purpose of every intelligent man is babble--that is, a deliberate pouring from empty into void."

"Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials."

"No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves."

"All thought must, directly or indirectly, by way of certain characters, relate ultimately to intuitions, and therefore, with us, to sensibility, because in no other way can an object be given to us."
Explore more quotes by Herbert Simon

"Everyone designs who devises courses of action aimed at changing existing situations into preferred ones."

"The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function."

"The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it."

"There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes."

"Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment."
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