Dick Wolf is an American television producer and writer known for creating the highly successful "Law & Order" franchise. His work on "Law & Order," along with its spin-offs and other series like "Chicago Fire" and "Chicago PD," has made him a major force in television production. Wolf's ability to create compelling dramas and his impact on the television landscape have earned him significant acclaim in the industry.
"The most positive step is to try to expand the employment base by making it, if not economically friendly, at least not economically disastrous, for studios to take on deficits."
"Everybody knows things are not the same. The people running the TV end of a major vertically integrated company know how much money a successful show can make."
"Their argument is that most shows are losers, which is true, but it's also disingenuous to say, 'We are not going to take the risk unless it is totally covered by the few successful shows that are out there.'"
"Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information."
"The agendas on the management side of the table now are not in sync like they used to be because you have vastly different entities supplying programming to networks."
"People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity."
"The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do."
"The heart and soul of network programming is series programming, the weekly repetition of characters you like having in your house."
"I don't think you can really make television based on what you think audiences want. You can only make stories that you like, because you have to watch it so many times."
"The environment doesn't change that radically. You are still going to go home at night and NBC is going to be there, ABC and CBS will still be there."
"When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?"
"There was an interesting article in Los Angeles Magazine about women directors. A woman director makes one bad independent film and her career is over. Guys tend to get an opportunity to learn from their mistakes."
"TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please."
"If you're going to vote on a television contract, there is a certain rationality to saying that the same structures that are applied to Health Plan participation should be placed on the right to vote on a strike."
"Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off."