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"The great thing about the business is how Darwinian it is. We have to swim or die - if you are found wanting over a period of time, you've either got to change what you're doing or find something else to do."
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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

"Corporation: An ingenious device for obtaining profit without individual responsibility."

"The investments you make into a brand, makes its name worth it."

"It's none of their business that you have to learn how to write. Let them think you were born that way."

"Make your brand memorable or risk fading out!"

"As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; " that business minded people can meet there easily!" Your dream must be situated where they can meet people!"
Explore more quotes by Steven Soderbergh


"Well, it's 15 years since Sex, Lies And Videotape, and if you hang around long enough you're having the same arguments with just a new set of people every few years and it gets boring."


"When you're sent something and read it, either you can see it while you read it, or you can't."


"Making a film that's supposed to be fun to watch is really hard - that's the weird irony of it."


"I'm very comfortable with failure. I'm very comfortable being the guy who disappoints people."


"Reality shows are all the rage on TV at the moment, but that's not reality, it's just another aesthetic form of fiction."


"I know why we can't have a frank discussion with our policymakers - if you're in the government or in law enforcement you cannot acknowledge that drugs are anything but inherently evil and morally wrong."


"The key is, if you're not monkeying around with the script, then everything usually goes pretty well."


"I just produced Criminal, this remake of Nine Queens, and one of the things that appealed to me about Nine Queens is that it was a performance piece, and that's the most fun."


"I think I'm good at amplifying an actor's strengths, and minimizing their weaknesses. And they all have strengths and weaknesses."
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