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"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
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"Business is the salt of life."
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Personal Development
"Be the business never so painful, you may have it done for money."
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Personal Development
"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
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Personal Development
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
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Personal Development
"Recession is when a neighbor loses his job. Depression is when you lose yours."
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Personal Development
"Actors are trusting souls, and we must go by gut-level instinct, even after our agents and business managers weigh all the odds."
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Personal Development
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
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Personal Development
"This marriage is no one's business but our own."
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Personal Development
"If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way."
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Personal Development
"For policy makers interested in using tax policy to stimulate investments or especially to smooth business cycle fluctuations, the results are not promising."
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Personal Development
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
Business
"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
Experience
"I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all."
Life
"I'd been rejected, but I was still in love, so I decided to start over."
Renewal
"Focus is saying no to 1,000 good ideas."
Focus
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
Career
"Sometimes life hits you in the head with a brick. Don't lose faith."
Resilience
"Computers themselves, and software yet to be developed, will revolutionize the way we learn."
Technology
"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."
Design
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
Innovation
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