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"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
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Explore more quotes by Steve Jobs
"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
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"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
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"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
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"I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes."
Innovation
"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
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"I want to put a ding in the universe."
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"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
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"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
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"Creativity is just connecting things."
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
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