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"The purpose of a business is to create a customer."
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"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."

"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."

"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."

"Every experiment, by multitudes or by individuals, that has a sensual and selfish aim, will fail."

"For policy makers interested in using tax policy to stimulate investments or especially to smooth business cycle fluctuations, the results are not promising."
Explore more quotes by Peter Drucker

"Follow effective action with quiet reflection. From the quiet reflection will come even more effective action."

"Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."

"Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'"

"People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year."

"The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."

"Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake."

"Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got."
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