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"If you're a good numbers person, you're a bad language person."
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"Language is fossil poetry. As the limestone of the continent consists of infinite masses of the shells of animalcules, so language is made up of images, or tropes, which now, in their secondary use, have long ceased to remind us of their poetic origin."
"I want to hear you wound my lovely language with your rough barbarian tongue."
"English is capable of defining sentiments that the human nervous system is quite incapable of experiencing."
"The dream vocabulary shaves meanings finer and closer than do the world's daytime dictionaries."
"I liked, as I like still, to make words look self-conscious and foolish, to bind them by mock marriage of a pun, to turn them inside out, to come upon them unawares. What is this jest in majesty? This ass in passion? How do god and devil combine to form a live dog?"
"She wanted more, more slang, more figures of speech, the bee's knees, the cats pajamas, horse of a different color, dog-tired, she wanted to talk like she was born here, like she never came from anywhere else."
"A dog is der Hund the dog; a women is die Frau the wom[an]; a horse is das Pferd, the horse; now you put that dog in the Genitive case, & is he the same dog he was before? No sir; he is das Hundes; put him in the Dative case & what is he? Why, he is dem Hund. Now you snatch him into the accusative case & how is it with him? Why he is den Hunden? ... Read moreBut suppose he happens to be twins & you have to pluralize him, what then? Why sir they'll swap that twin dog around thro' the four cases till he'll think he's an entire International Dog Show all in his own person. I don't like dogs, but I wouldn't treat a dog like that. I wouldn't even treat a borrowed dog that way."
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
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