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"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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"You see a wile, you thwart. Am I right?"
Author Name
Personal Development
"We overemphasise miracles when we are supposed to be planning and be thinking forward."
Author Name
Personal Development
"So we get a plan," I said. "Any suggestions?""Blow up the building," Kincaid said without looking up. "That works good for vampires. Then soak what's left in gasoline. Set it on fire. Then blow it all up again.""For future reference, I was sort of hoping for a suggestion that didn't sound like it came from that Bolshevik Muppet with all the dynamite."
Author Name
Personal Development
"Was mutual need enough to risk trusting a calculated enemy in hopes of destroying a more powerful one?"
Author Name
Personal Development
"A general is like a writer who wants to write a play, or a book, but whom the book itself, with the unexpected options that it reveals at one point, the impasse it presents at another, causes to deviate extensively from his preconceived plan."
Author Name
Personal Development
"When a team is in possession of the ball, but cannot advance its agenda any further, they have to 'drop back and punt.' Doing this requires that they step back to regroup, reassess, and reorganize their strategy in pursuit of winning the game. When you are faced with change and apply this regrouping process, you are better equipped to make decisions for your next steps. Rather than settling back into old habits and doing what you've always done, create something fresh, new, and awesome."
Author Name
Personal Development
"A good strategy tells you not only what specifically needs to accomplish, but WHY."
Author Name
Personal Development
"A hunter who is going to shoot an antelope does not waste his bullets on the dog."
Author Name
Personal Development
"Small bait cast properly can catch big fish."
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Personal Development
"Though the legs of a football coach are never so active on the field of play during playing time, his mind is the best or worse player on the pitch!"
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Personal Development
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"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
Advertising
"Advertising is speech. It's regulated because it's often effective speech."
Advertising
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
Speech
"Advertising is the 'wonder' in Wonder Bread."
Advertising
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
Advertising
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
Strategy
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
Time
"In advertising, sex sells. But only if you're selling sex."
Sex
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
Lie
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
Advertising
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