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Jef I. Richards

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

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"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

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Donna Grant

"Fish rule the waters, but can be caught using worms. Birds rule the air, but can be caught using grain."

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Personal Development

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Donna Grant

"Doubtful, but it did work..."Annabeth?" Percy said again. "You're planning something. You've got that I'm-planning-something look.""I don't have an I'm-planning-something look.""Yeah, you totally do. Your eyebrows knit and your lips press together and ---""Do you have a pen?" she asked him."You're kidding, right?" He brought out Riptide."Yes, but can you actually write with it?""I--I don't know," he admitted. "Never tried."

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Personal Development

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Donna Grant

"Learn to leverage the Law of Cause and Effect to your advantage in positive ways!"

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Personal Development

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Donna Grant

"The prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare."

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Personal Development

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Donna Grant

"When an invincible weapon deals with an impenetrable defense,war is useless. The wisest decision is to ceasefire and do synergy."

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Personal Development

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Donna Grant

"You need to break a problem into pieces and do what is scheduled for each time slot."

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Personal Development

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Donna Grant

"A hunter who is going to shoot an antelope does not waste his bullets on the dog."

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Personal Development

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Donna Grant

"It is necessary to find ways of solving problem at the expense of available resources."

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Personal Development

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Donna Grant

"Leo frowned at the giant's spire. "Can't we blow it up or something?""Without me, you do not have the power," Hera said. "You might as well try to destroy a mountain.""Done that once today," Jason said."

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Personal Development

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Donna Grant

"Am I the best!?- If I know each move which is going to be done from you... which means 1-2 steps above you!?"

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Personal Development

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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Lie

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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."

Advertising

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Advertising

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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

Advertising

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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

Congress

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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."

Money

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

Strategy

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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."

Sex

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech

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