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"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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Exlpore more Strategy quotes
"You need to break a problem into pieces and do what is scheduled for each time slot."
"A hunter who is going to shoot an antelope does not waste his bullets on the dog."
"It is necessary to find ways of solving problem at the expense of available resources."
"You see a wile, you thwart. Am I right?"
"Avoiding setting too strong rules is the best way not to have problems with your own rules."
Explore more quotes by Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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