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"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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"You need a team for war, not for negotiation."
"An idea was forming in his mind. It was only rudimentary, but in the circumstances, it could be called a plan. He loathed the alien for attacking them, without any provocation. He hated the way it was smashing up his ship " and all of them " with hardly any effort or regard for life at all. "How's that message coming?"Umm " they must be jamming us, sir " I can't get through."
"God wants you to begin to strategise, plan, draw out tactics, methodologies of how your business would take over that particular sphere of business where you are."
"You need to break a problem into pieces and do what is scheduled for each time slot."
Explore more quotes by Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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