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"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
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Explore more quotes by Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"Creativity is an advertising agency's most valuable asset, because it is the rarest."
Exlpore more Strategy quotes
"Fish rule the waters, but can be caught using worms. Birds rule the air, but can be caught using grain."
"A military leader thinks about casualties and losses, but a strategic one only aims the win."
"You have to master the art of selectivity in everything you do. Otherwise, you could be side-tracked by secondary events and opportunities."
"Doubtful, but it did work..."Annabeth?" Percy said again. "You're planning something. You've got that I'm-planning-something look.""I don't have an I'm-planning-something look.""Yeah, you totally do. Your eyebrows knit and your lips press together and ---""Do you have a pen?" she asked him."You're kidding, right?" He brought out Riptide."Yes, but can you actually write with it?""I--I don't know," he admitted. "Never tried."
"It's beneficial to have a reputation for honesty, if only so that one can lie at crucial moments."
"A good strategy of life is obvious: When the right path is found, it must be walked no matter how hard it is and the precious target this path destined to must be arrived at by defeating every difficulty encountered!"
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