Richie Norton is a dynamic entrepreneur, author, and speaker who transforms personal adversity into inspiration for others. Known for his practical frameworks on innovation, goal-setting, and overcoming setbacks, Richie advocates for viewing obstacles as opportunities for growth. His bestselling books and talks empower individuals to redefine failure, embrace bold action, and create meaningful lives and careers on their own terms. With infectious energy and resilience, Richie motivates audiences worldwide to pursue their dreams courageously and persist through challenges.
"Every day you're not doing that thing you want to do (your dream), you're spending mental currency, your dream currency (time) on the wrong thing."
"Want creativity? Diversify your experience to develop your creative muscles."
"People love to say, "You gotta fake it till you make it. But this implies that the fake you is someone better than who you inherently are, and this is simply not the truth. Let me say this loud and clear: the person you imagine yourself to be in the very best and most powerful moments of your life, is the authentic you. And in truth, I imagine you're probably much more amazing even than that."
"The pursuit of prosperity shouldn't stop you from the pursuit of happiness."
"If someone thinks your ideas, the dreams bubbling up inside of you, are stupid, welcome to the Club."
"Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it.I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on...The global economy is amazing. Your $20 t-shirt is a freaking miracle."
"How much longer will you wait until you take a chance on yourself?"
"You can't expect the level of excitement of your audience to be greater than your own."
"Perfectionism is a disease. Procrastination is a disease. ACTION is the cure."
"Don't disregard your so-called "stupid ideas." They may be inspired thoughts and high-potential opportunities. Whatcha gonna do?"
"Building a family is an entrepreneurial experience. No doubt about it. The family is the greatest and most important enterprise on earth. Lead yours with passion and joy!"
"If you want to double your productively, shorten the timeline to by 50%."
"When you travel, somehow, the world gets both bigger and smaller, simultaneously."
"Accepting that life is insane, that bad things happen to good people and that you can find the courage to be grateful for the good in every situation and still move forward is hard (even terrifying), but heroic."
"Social media was designed to SHARE what you're doing and who you are, not BE what you're doing and be who you are."
"Optimism doesn't make you more persistent. Persistence makes you more optimistic."
"Some people just love to stir the pot, but don't realize they're cooking themselves."
"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."
"How to uplift others. It's not a pie, it's a cake. It's not a ladder, it's a bridge."
"There is power born of humility . . . Humility, in business and in life, is a powerful asset and does not denote lowliness, unimportance, or self-deprecation."
"Entrepreneurs don't have weekends or birthdays or holidays. Every day is my weekend, my birthday, my holiday. OR, every day is my work day. Mostly it's a choice."
"It all starts with a tiny, stupid idea, then one thing leads to another, and suddenly, you find something amazing: yourself."
"When the going gets tough, people bail. When the going gets easy, people get lazy. Honest, smart, hard work is the way to get results."
"What is your motivation? When you drill down and ask, "What if there was zero ROI (of any form)?," you'll discover your highest and best use of time."
"There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients."
"My parents did a great job of creating a home we wanted to return to...and all of our friends wanted to be there too."
"Jack of all trades or master of one? If you're a master of one, you'll soon be a master of none. Times are a changin. Be a jack of all trades. Or better, master of many!"
"You don't feel like your best self when you fall apart, but you have to fall apart to become your best self."