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"But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer."
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"I'm sure there will continue to be exciting new products and major changes, but it looks as if the existing technology has a great deal of room to grow and prosper."
"Computers seem a little too adaptively flexible, like the strange natives, odd societies, and head cases we study in the social sciences. There's more opposable thumb in the digital world than I care for; it's awfully close to human."
"Well, Naomi said cheerfully, "what's the worst that can happen? They were silent, considering that, because there were just so many possibilities. But in the end, it was a better idea than Facebook."
"A machine is more blameless, more sinless even than any animal. It has no intentions whatsoever but our own."
"Technology has become as ubiquitous as the air we breathe, so we are no longer conscious of its presence."
"Advances in technology can be empowering, progressive and enriching. History has shown this across civilisations and societies. But it has also shown, and the present and future will continue to show, that it is foolish, risky, flawed and folly without us raising our individual and collective consciousness and mindfulness to accompany it - to ensure we use it shrewdly, kindly and wisely."
"What will happen if we go to 0 day?...Everything has been wipe out from the technology?"
"As in all such technological nightmares, the principal task is to foresee what is possible; to educate use and misuse; and to prevent its organizational, bureaucratic and governmental abuse."
Explore more quotes by Jay Chiat
"Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products."
"If you really think about it, when watching television, you have product placement all the time."
"Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something."
"We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in."
"The intellectual architecture means focusing on doing great work instead of focusing on agency politics."
"You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work."
"Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives."
"Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology."
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
"Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop."
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