"Yet the organic label itself-like every other such label in the supermarket-is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven't the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away."

Awareness, Food, Observation, Reality

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"Yet the organic label itself-like every other such label in the supermarket-is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven't the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away."

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"I think this is one bad side of a mirror; it helps us to see the reflection of the effects of our own actions on ourselves. We smile and it smiles back to us, we frown and it frowns to us. How I wish it shows us the reflections of the effects of our actions on other people as well so that we will be conscious!"

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Explore more quotes by Michael Pollan

"The big journals and Nobel laureates are the equivalent of Congressional leaders in science journalism."

Science

"Every major food company now has an organic division. There's more capital going into organic agriculture than ever before."

Food

"In addition to contributing to erosion, pollution, food poisoning, and the dead zone, corn requires huge amounts of fossil fuel - it takes a half gallon of fossil fuel to produce a bushel of corn."

Food

"Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can."

Food

"A lawn is nature under totalitarian rule."

Nature

"People in Slow Food understand that food is an environmental issue."

Environment

"Without the potato, the balance of European power might never have tilted north."

Power

"I think perfect objectivity is an unrealistic goal; fairness, however, is not."

Goal

"This is part of human nature, the desire to change consciousness."

Change

"My work has also motivated me to put a lot of time into seeking out good food and to spend more money on it."

Food