top of page

"McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales."
Standard
Customized
More

"Birds are a miracle because they prove to us there is a finer, simpler state of being which we may strive to attain."
Author Name
Personal Development

"One cannot be deeply responsive to the world without being saddened very often."
Author Name
Personal Development

"If you are not being bullied all I would say - cause I like to talk about the other side of it as well - is you know, be someone that nurtures, and if there's someone in your class that maybe doesn't have a lot of friends, be the person that sits with them in the cafeteria sometimes; be the bigger person."
Author Name
Personal Development

"It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad."
Author Name
Personal Development

"He not busy being born is busy dying."
Author Name
Personal Development

"Every human being you see in the course of a day has a problem that's sucking up at least 70 percent of his or her radar."
Author Name
Personal Development

"Initiative is doing the right thing without being told."
Author Name
Personal Development

"Being is more important than doing."
Author Name
Personal Development

"How can a woman be expected to be happy with a man who insists on treating her as if she were a perfectly normal human being."
Author Name
Personal Development

"You can watch any episode you want and have a compelling story being told."
Author Name
Personal Development
More


"I think this year we'll open up 900 gross, we're closing some, so the net count is lower, but the 900 are spread all over the place. Some of the closures are relocations, where you're moving it to another place in the marketplace."
Business


"Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely."
Growth


"I think we have a great track record on being relevant, on identifying consumer trends, needs and wants."
Being


"You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world."
Time


"Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business."
Business


"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy."
Strategy


"But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time."
Time


"The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself."
Fact


"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."
Now


"Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem."
Home
bottom of page