"Our business is infested with idiots who try to impress by using pretentious jargon."

Business, Idiots, Jargon

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"Our business is infested with idiots who try to impress by using pretentious jargon."

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"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."

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"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

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"Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell."

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"The success I have achieved in bodybuilding, motion pictures, and business would not have been possible without the generosity of the American people and the freedom here to pursue your dreams."

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"In business for yourself, not by yourself."

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"I've been in show business for 50, no, 60 years. I was approached in school to join a variety act."

Kenny Baker, British Actor

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"Feedbacks are means for brands to look back."

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"Go to your business, pleasure, whilst I go to my pleasure, business."

William Wycherley, English Dramatist

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"How many deaf people do you know in real life? Unless they live in a cave, or are 14, which seems to be true for most people in this business, what could I possibly tell them that they don't already know?"

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Explore more quotes by David Ogilvy

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

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"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

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"Ninety-nine percent of advertising doesn't sell much of anything."

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"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

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"Don't bunt. Aim out of the ball park. Aim for the company of immortals."

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"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

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"The best ideas come as jokes. Make your thinking as funny as possible."

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"The more informative your advertising, the more persuasive it will be."

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"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

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