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"Our business is infested with idiots who try to impress by using pretentious jargon."
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"The ultimate profit of all businesses should be happiness."
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Personal Development
"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."
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"Hitting is business. With two strikes you really protect that plate."
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Personal Development
"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."
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Personal Development
"But my sense in talking to people when I travel is that the film business is not that dissimilar from a lot of other businesses."
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Personal Development
"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."
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Personal Development
"All those years we'd spent learning these chops, and all those gigs in Germany where you'd play all night, and along comes punk. It has nothing to do with that. A lot of people went out of business."
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Personal Development
"When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing."
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Personal Development
"It's really impossible to project ahead even six months in this business."
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Personal Development
"I fear this little episode does not speak very favourably for my business capacity in those early days, for I certainly ought to have made much more than I did by this really important invention."
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Explore more quotes by David Ogilvy
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
Judgment
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
Genius
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
Advertising
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Business
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
Life
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
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