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Yvon Chouinard

"I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business."

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"I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business."

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Amber Hurdle

"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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Amber Hurdle

"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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Amber Hurdle

"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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Amber Hurdle

"Corporation: An ingenious device for obtaining profit without individual responsibility."

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Amber Hurdle

"The investments you make into a brand, makes its name worth it."

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Amber Hurdle

"It's none of their business that you have to learn how to write. Let them think you were born that way."

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Amber Hurdle

"Make your brand memorable or risk fading out!"

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Amber Hurdle

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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Amber Hurdle

"Buy land, they're not making it anymore."

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Amber Hurdle

"As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; " that business minded people can meet there easily!" Your dream must be situated where they can meet people!"

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Yvon Chouinard
"I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources."
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Yvon Chouinard
"Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet."
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Yvon Chouinard
"I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business."
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