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Gary Vaynerchuk

"When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals."

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"When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals."

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"Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it."
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"As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving."
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"Social Media = Business. Period."
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"The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply."
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"I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am."
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"Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show."
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"Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth."
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"Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it."
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"People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool'."
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"I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports."
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