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"I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker."
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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

"As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; " that business minded people can meet there easily!" Your dream must be situated where they can meet people!"

"An entrepreneurial spirit makes you someone who organizes, manages, and assumes the risks of a business enterprise, talent or calling to become an agent of change."

"There are two kinds of warriors: those on the battlefield, and those in the boardroom; both are out to win. But the age of King Alexander has gone, and the age of Bill Gates has come."
Explore more quotes by Joichi Ito

"I have always viewed my role as a sort of ambassador or bridge between groups to help provide a dialog."

"Internet penetration in Italy is quite low and the Berlusconi media machine controls most of what people see."

"I talked about the barriers created by monopolies. I said that it was the role of government to break up these monopolies and that we couldn't do it alone."

"There was a very convincing argument made that the extremists have won and the aggression is now supported by the majority, therefore fighting until surrender was the only alternative."

"The US constitution's First Amendment rights only cover Americans, but I believe that in a democracy the competition of ideas and free speech should combat beliefs that it does not agree with - more speech and debate, not censorship."

"When there is a huge force pressing down on freedoms, sub-cultures with more creativity and power are likely to form."

"In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up."

"We have a long way to go before we are able to hear the voices of everyone on earth, but I believe that providing voices and building bridges is essential for the World Peace we all wish for."
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