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Joichi Ito

"I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker."

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"I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker."

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"One of the biggest problems with your average sales call is that the salesman doesn't know what he is trying to achieve. He hasn't worked out the end of the journey. So he sets off and just hopes he walks out with something."

Explore more quotes by Joichi Ito

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Joichi Ito
"I agree that it is not just the extremists who harbor bad thoughts or engage in bad acts, but they are usually the source of the polarization and try to keep education and communication of the main stream from moving forward."
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Joichi Ito
"I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker."
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Joichi Ito
"Internet penetration in Italy is quite low and the Berlusconi media machine controls most of what people see."
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Joichi Ito
"When there is a huge force pressing down on freedoms, sub-cultures with more creativity and power are likely to form."
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Joichi Ito
"The US constitution's First Amendment rights only cover Americans, but I believe that in a democracy the competition of ideas and free speech should combat beliefs that it does not agree with - more speech and debate, not censorship."
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Joichi Ito
"Google is in an amazing position to be the target of tons of lawsuits that will set precedent for many important things for us on the Internet."
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Joichi Ito
"There was a very convincing argument made that the extremists have won and the aggression is now supported by the majority, therefore fighting until surrender was the only alternative."
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Joichi Ito
"Liberty, freedom and democracy are very fuzzy words, but human rights is very specific."
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Joichi Ito
"I talked about the barriers created by monopolies. I said that it was the role of government to break up these monopolies and that we couldn't do it alone."
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Joichi Ito
"In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up."
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