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Peter Erskine

"There is no point in launching technology before customers are ready to use it."

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"There is no point in launching technology before customers are ready to use it."

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"In writing the short novel Fahrenheit 451 I thought I was describing a world that might evolve in four or five decades. But only a few weeks ago, in Beverly Hills one night, a husband and wife passed me, walking their dog. I stood staring after them, absolutely stunned. The woman held in one hand a small cigarette-package-sized radio, its antenna quivering. From this sprang tiny copper wires which ended in a dainty cone plugged into her right ear. There she was, oblivious to man and dog, listening to far winds and whispers and soap-opera cries, sleep-walking, helped up and down curbs by a husband who might just as well not have been there. This was not fiction."

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"In the earliest days, this was a project I worked on with great passion because I wanted to solve the Defense Department's problem: it did not want proprietary networking and it didn't want to be confined to a single network technology."

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"Digital is the age of empathy."

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"Mindset is the "software, and software is eating the world. Deal with changes at the mindset level."

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"As the father of six children, I know very well the challenges technology poses to our families."

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Amber Hurdle

"In the face of technology, everything becomes a little atavistic."

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Peter Erskine
"There is no point in launching technology before customers are ready to use it."
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