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Steven Soderbergh

"I'm sure some people will say, 'Why do this?' And my response is, 'Why wouldn't you?' The film business in general is using a model that is outdated and, worse than that, inefficient."

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"I'm sure some people will say, 'Why do this?' And my response is, 'Why wouldn't you?' The film business in general is using a model that is outdated and, worse than that, inefficient."

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"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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"Corporation: An ingenious device for obtaining profit without individual responsibility."

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"The investments you make into a brand, makes its name worth it."

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"It's none of their business that you have to learn how to write. Let them think you were born that way."

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"Make your brand memorable or risk fading out!"

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Amber Hurdle

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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Amber Hurdle

"Buy land, they're not making it anymore."

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Amber Hurdle

"As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; " that business minded people can meet there easily!" Your dream must be situated where they can meet people!"

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Steven Soderbergh
"When you're sent something and read it, either you can see it while you read it, or you can't."
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Steven Soderbergh
"Making a film that's supposed to be fun to watch is really hard - that's the weird irony of it."
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Steven Soderbergh
"Reality shows are all the rage on TV at the moment, but that's not reality, it's just another aesthetic form of fiction."
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Steven Soderbergh
"I know why we can't have a frank discussion with our policymakers - if you're in the government or in law enforcement you cannot acknowledge that drugs are anything but inherently evil and morally wrong."
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Steven Soderbergh
"The key is, if you're not monkeying around with the script, then everything usually goes pretty well."
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Steven Soderbergh
"I think I'm good at amplifying an actor's strengths, and minimizing their weaknesses. And they all have strengths and weaknesses."
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Steven Soderbergh
"Warner Bros. has talked about going out with low-cost DVDs simultaneously in China because piracy is so huge there. It will be a while before bigger movies go out in all formats; in five years, everything will."
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Steven Soderbergh
"A movie that costs only $1.6 million doesn't have to be a cultural event to turn a profit."
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Steven Soderbergh
"When a film like Chris Nolan's Memento cannot get picked up, to me independent film is over. It's dead."
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Steven Soderbergh
"But my sense in talking to people when I travel is that the film business is not that dissimilar from a lot of other businesses."
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